1. Situation
Fortra launched a high-stakes, one-year cloud migration to transition JAMS—its highly profitable, enterprise IT workload automation tool—from a legacy desktop application into a modern React web interface. Concurrently, the business aimed to unify the user experience across its product portfolio to support customer upselling.
The project faced acute cross-functional friction. The central corporate design team was locked in a slow-moving, "design-by-committee" process that failed to deliver assets at scale. Meanwhile, the highly protective development team was prepared to bypass UX governance completely to meet their tight engineering timeline. Structurally, the legacy software was congested with nested, inaccessible sub-screens and disorienting modal layers.